Since 2019, I’ve worked as a Marketing Consultant for 343 Industries, providing actionable feedback throughout Halo Infinite’s development. I collaborated with studio leadership to refine gameplay mechanics, enhance the narrative, and align marketing strategies with the Halo franchise’s legacy. By participating in testing phases and shaping key messaging, I contributed to delivering a game that resonated with its passionate global audience while attracting new players.
"A Strategic Partner in Shaping Halo Infinite’s Voice"
As one of the original members of the Forerunner Program, I was part of an exclusive group selected by 343 Industries to provide insights during the development of Halo Infinite. My expertise as a marketing professional allowed me to offer valuable feedback not only on gameplay but also on the messaging and presentation of the game to its audience.
Key contributions included:
Evaluating Marketing and Advertising Materials: Provided strategic insights on promotional assets, trailers, and campaign messaging to ensure they resonated with the Halo community while attracting a broader audience.
Bridging Development and Marketing: Collaborated with 343 Industries to align the game’s features and narrative with its marketing campaigns, ensuring consistency in tone and messaging across all channels.
Shaping Community Engagement: Advised on strategies to communicate with the passionate Halo fanbase, leveraging my understanding of audience expectations to strengthen player trust and excitement.
This role demonstrated my ability to translate creative and technical expertise into actionable marketing strategies, ensuring that Halo Infinite not only played great but also connected deeply with its audience. It remains one of the most rewarding projects in my career, and I’m proud to continue contributing to this legendary franchise.